David Zulberg M.S.

Did you know that there are only 3 CORE completely unconscious irrational, and unhelpful beliefs that BLOCK and limit our personal and professional potential?

There are then 2 secondary beliefs that are partly unconscious and conscious, which are triggered by the 3 CORE beliefs that directly effect the LEVEL of our feelings and choice of reactions.

You cannot even begin to switch from PROTEST mode to PROBLEM-SOLVING mode unless you make these five beliefs conscious and dispute them. This is true for personal and professional success.

You can choose between 5 add-on modules to customize and target your specific goals or take only the Core Modules. I give Workshops in a corporate setting and for personal groups.

The 3 CORE Completely Unconscious Beliefs

These 3 CORE Beliefs are thinking patterns formed in childhood and for good reasons. During childhood, these beliefs are mostly necessary, but they are irrational and unhelpful as we move out of childhood.

They affect our thoughts, feelings, behaviors, and choices. This means that you will feel an array of intense feelings and make unhelpful choices just because you are unaware that these three beliefs are in the driving seat.

What a wasted life! You will also fail to do what you want and often feel stuck in situations because you believe and feel that you have no choice.

The only way to change the tide is to make these three beliefs conscious and dispute them. This will break any attachments and underlying demands that keep you from fulfilling your true personal and professional potential.


Secondary Partial Demanding Beliefs

The three general core beliefs lead to demanding secondary beliefs that are active underlying every story about an external event that triggers an intense feeling.

Most people could fill a notebook with all the details about ‘big’ events that happened to them. But you will realize that all these details in our stories only HOOK us because of the underlying demanding thoughts in those stories.

The secondary beliefs are one or all of the following:

The way the world mostly tries to ‘fix’ or remove disturbed feelings and ‘drop’ irrational childhood beliefs either misses the point, ignores the root ‘problem’, or actually adds more disturbance to the existing disturbances, encouraging a cycle of ineffective reactions.


Customized Add-On Modules

You cannot even begin to switch from PROTEST mode to PROBLEM-SOLVING mode unless you make these five beliefs conscious and dispute them.

This is true for personal and professional success.

You can then choose add-on modules to customize and target your specific goals.

Choose from:

  • Permanent weight loss and fitness
  • Effective communication
  • Authentic meditation
  • Enhancing relationships
  • Getting over a breakup or divorce

Some immediate and long-term benefits include mastering:

  • Stress Management
  • True Self-Confidence
  • Master Effective Communication
  • Problem Solving Efficiency
  • Authentic Meditation
  • Breaking Bad Habits

I strongly recommend David and his various courses for any individual or company

As an experienced executive with over 25 years in the financial services industry both globally and in South Africa, I initially approached David’s course with a fair degree of skepticism. Having now spent a considerable amount of time with David in his various workshops, I have realized that… 
Rob Katz, CEO, Peregrine Holdings (Pty) Ltd (formerly listed on the JSE)

What Makes Us Different

Say goodbye to self-help books and a plethora of confusing opinions and sources. Over the years we gain insights about human nature but there is such an abundance of information and when you really think about these ideas, there are so many conflicting opinions. Moreover, often the most challenging part is actually applying principles in practical life.

All our principles and methods are based on authentic psychological, philosophical, behavioral economics, and mindfulness sources. Read more about our sources.

Our programs weave a bridge between these different schools of thought to create a unique and cohesive approach to addressing the thinking-feeling-behavior-habit progression.

The theory is explained clearly with an emphasis on practical methods to apply in your life.

You can spend the next 10 years reading up all our sources included in our workshops while trying to weave your own cohesive approach.


You can take our workshops which have been crafted with precision to enable you to take away the key principles from all these sources in 5-10 hours. You will walk away with a deep understanding of them, as well as the practical methods to apply them in your personal and professional life.

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